Basemenstamper: Apple Brand Evolution

Kamis, 21 April 2016

Apple Brand Evolution

Steves jobs and wozniak lived the original silicon valley creation myth when they built the first apple computerbasically a funky circuit board encased in woodat jobss parents house in cupertino in 1976. Its also rumoured that around this time apple were spending so much money on their development that the printing costs of the multi coloured apple were deemed not cost effective hence the monochrome approach.

Brand Evolution Apple Edge Creative

In this weeks brand evolution see how they went from geeky garage dwellers to creating the most successful tech company in the world.

Apple brand evolution. Here is one bite out of the apples history to enlighten readers on how the logo sprang into existence. Through all their development it is now the shape what identifies more than the colour meaning an ease of branding whatever new product is on the horizon for apple. Apple vp greg joswiak announces the new iphone se at apple headquarters in cupertino california on march 21 2016.

The bitten apple is the logo of the well known computer manufacturer apple inc. Whether it is iphone ipad imac or ipod the emblem of apple is the substance of their design. The apple design team is widely regarded as one of the most talented group of designers in the industry today.

It is one of the easily recognizable logos in the whole wide world a fitting symbol to the name of the company behind the picture. The trends that they set are followed by not only every other major tech company but by web designers in every conceivable product and service niche. Today the apple insignia is a symbol of innovation reliability and trust.

Brand evolution canon. It represents the achievements of the company to date and is one of the most recognised brand symbols in the world. This logo quickly developed into the gradient chrome silver design that brands every apple product on the market.

Anyone who sees the brand identity of apple cannot resist but give it a second look. The phone features a smaller 4 inch screen but most of the same features and. That is the impact it creates on the laymen.